Question 1
TAM SAM SOM calculation
€230M in Europe, €18.6M to serve from Italy, €0.77M to win by year 3
- €230M a year in Europe: what delays from bans, closures and queues cost freight planners
- €18.6M of it we can serve from Italy: 6,050 offices with weekly lanes abroad
- €0.77M a year by year 3: 250 paying offices, about 4% of them
TAM · Europe6.2M trucks in the EU × 24.6% international work × €144 per truck a year. A second count, about 78,000 traffic offices, gives €235M.€230M
SAM · Italy26,260 hauliers with 6–100 vehicles × 1 in 5 with weekly lanes abroad, plus about 800 forwarders: 6,050 offices × €3,080 a year.€18.6M
SOM · year 3250 paying offices, about 4% of the offices we can serve.€0.77M
The red squares are drawn to scale by area. Cross-check: the European TMS market is €1.4bn (Berg Insight, 2025); our TAM is about 16% of it, as an add-on next to the TMS.
Where the numbers come from
98,277
active Italian hauliers on the national register, 31 March 2025
26,260
with 6 to 100 vehicles: 19,237 + 5,485 + 1,538
5%
of Italian logistics SMEs use business-intelligence tools, against 48% of large firms
1 in 5
run weekly lanes abroad. Our assumption, the first thing the interviews test
Albo Nazionale Autotrasporto via Shipping Italy (checked at the source) · ACEA 2026 · Eurostat 2024 · CLECAT · Fedespedi · Politecnico di Milano, Oct 2026 · Berg Insight · method in docs/01-market.md